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User-Friendly Interface: Many users have found the user interface of the reporting software to be highly intuitive and easy to navigate, …
Starting at $79 per month
View PricingOverview
What is CallTrackingMetrics?
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
Recent Reviews
Pricing
Marketing Lite
$79
Cloud
per month
Marketing Pro
$179
Cloud
per month
Sales Engage
$329
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.calltrackingmetrics.com/pla…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $79 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is CallTrackingMetrics?
CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. The service boasts over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, who use CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.
CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher.
CallTrackingMetrics Features
- Supported: Local, toll-free, and vanity tracking numbers available for online and offline tracking
- Supported: Omnichannel attribution across calls, texts, form fills, and chats
- Supported: Conversation intelligence tools like live listen, transcriptions, call recording, and keyword spotting
- Supported: Browser-based softphone to facilitate the communication of in-office or remote workforces without the need for expensive desk phones.
- Supported: Power outbound campaigns with bulk SMS messaging and text message automation
- Supported: Advanced call routing options from customizable IVRs to georouting, and smart routers to accommodate any unique scenarios a business faces
- Supported: An open API with included development office hours to support and scale for any unique integrations and use cases
CallTrackingMetrics Screenshots
CallTrackingMetrics Video
AskAI - Artificial intelligence driven insights from conversations.
CallTrackingMetrics Integrations
- Google Analytics
- Meta Business Suite
- Microsoft Advertising
- Acquisio
- Adobe Marketo Measure, part of Marketo Engage
- Flowdock
- Gong
- Looker Studio
- HubSpot CRM
- Instapage
- Kissmetrics
- Mailchimp
- Marin Software
- Adobe Marketo Engage
- Optimizely Web Experimentation
- Salesforce CMS
- Twilio SendGrid Email API, part of Twilio SendGrid
- Slack
- Shopify
- Stripe Payments
- unbounce
- WordPress
- Zendesk Suite
- Google Ads
- Microsoft Dynamics 365
- Zoom
- Drift
- Kenshoo (formerly Kenshoo Infinity Suite)
- Snapchat
CallTrackingMetrics Competitors
CallTrackingMetrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
CallTrackingMetrics starts at $79.
The most common users of CallTrackingMetrics are from Small Businesses (1-50 employees).
CallTrackingMetrics Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 60% |
| Mid-Size Companies (51-500 employees) | 30% |
| Enterprises (more than 500 employees) | 10% |
Comparisons
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Reviews and Ratings
(14)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
User-Friendly Interface: Many users have found the user interface of the reporting software to be highly intuitive and easy to navigate, allowing them to perform tasks quickly and efficiently. Several reviewers have praised its simplicity and user-friendliness, making it accessible for anyone without difficulty.
Wide Array of Integrations: The software's extensive range of integrations has been appreciated by many customers. They have highlighted how these integrations enable them to seamlessly port data to multiple platforms and places, enhancing their overall workflow and productivity. Some users have specifically mentioned the usefulness of the software's integration with various content management systems in tracking and recording traffic sources.
Effortless Setup and Usage: According to several reviewers, one standout feature of the software is its ease of setup and usage. Users have emphasized that getting started with the software is a breeze, saving them time and effort during implementation. This has made it accessible for both technical experts as well as those less familiar with such tools, expanding its usability across different skill levels.
Compatibility with conference software: Some users found the compatibility with conference software like Hangouts to be lacking. They mentioned that there was no desktop application available, which made it inconvenient for them during virtual meetings and conferences.
Insufficient training resources: Several users expressed the need for more comprehensive training resources to fully utilize the software's capabilities. They mentioned that the complexity of integrations may require professional services, which could be costly and time-consuming.
Absence of push notifications for SMS: Non-agent users highlighted the absence of push notifications for incoming SMS on the mobile app as a drawback. They felt that having this feature would greatly improve their experience by allowing them to stay updated and responsive even when they are not actively using the app.
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
January 23, 2021
Easy to Implement. Immediately Provides ROI
We use [CallTrackingMetrics] to track conversions from marketing efforts as well as uncover issues in the sales process for our clients. This allows us to validate the leads we are driving and improve the conversion from lead to sale / customer / patient etc.
- Easy implementation makes it simple to deploy
- Fast support in the event you have questions
- Improved navigation - easier to get around the platform
- Wide array of Integrations allow ups to port data to many places
- HIPAA Compliant
- Integration setup could be improved
- Navigation could still use some improvements
- Excellent ROI since we can track marketing effort all the way through the sales cycle
- Allows us to prove to clients without a doubt what works
- Allows us to prove to clients how their sales process can be improved
[CallTrackingMetrics] HIPAA compliance is the main reason we chose this service provider.
Our company uses call tracking metrics for many of our agencies clients to help us track phone call conversions on many different platforms. It helps us get much better conversion data for better optimizations and insights. It has amazing features so we can integrate with Google Analytics and push back the conversion totals.
- Support.
- Data reports.
- Detailed call information.
- Visual side of the site needs improvement.
- Detailed call data for optimal end to end conversion tracking.
- Call analytics that impresses new clients.
January 21, 2021
Love CTM!
We use it in our digital marketing department as a way to implement call tracking for some of our marketing clients. It ensures our conversion reporting is accurate since Google doesn't do the best job of tracking those. We also listen to the calls and help the company by reporting back what we heard and advice for the sales team.
- Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
- Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
- Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
- Cost is well worth what you get from the software.
- Honestly, the only thing I can think of is I hate how when you go to the homepage and click "log in" that it opens up a new window.
- Allowed us to increase marketing budgets by showing solid proof that our efforts are driving phone calls and increasing sales.
- Give feedback to the sales team answering the phones to better they responses.
- Understand and learn from customers by hearing first hand what they like and don't like.
By far CTM is my favorite. Price is good, it's easy to use and integrates well with our external reporting software. But most importantly it is accurate and the customer service/chat support is fantastic and very quick to respond.